ASA: Weekly Adjudications Published

Advertising Standards Authority
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Fischer Future Heat UK Ltd

A national newspaper ad, seen on 12 September 2015, for an electric heating system was headed “New Boiler or No Boiler?”. The ad featured drawings of the interior plans of two houses, one…
Date: 25 May 2016
Decision: Upheld in part

Fuel Station Ltd

A tweet from Fuel Station (a company that delivered meals) on their @FuelStation_Twitter feed seen on 23 January 2016, stated “Saturday night & we’re getting photos of how our #FuelWarriors are…
Date: 25 May 2016
Decision: Upheld

Principal Security Consultants Ltd

A circular for Principal Security Consultants Ltd, advertising residential security services, received on 22 February 2016. Text stated “Please be aware of these or similar symbols around your…
Date: 25 May 2016
Decision: Upheld

Your Local Plumbing Company Ltd

Claims on www.yourlocalplumbingcompany.co.uk, seen in September 2015, stated “For a free estimate please call [telephone number] or contact us”.
Date: 25 May 2016
Decision: Upheld