ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Beiersdorf UK Ltd
  • Not Upheld
  • Internet (on own site)
  • 11 July 2018

A product information page for Nivea Men Sensitive Moisturiser, seen on nivea.co.uk on 24 February 2017, showed an image of the product packaging which included the claim “0% alcohol* – no burning”. Information under the “Product details” tab said “The improved formula with 0% alcohol* is fa…

Highland Spring Ltd
  • Upheld
  • Internet (sales promotion)
  • 11 July 2018

A prize draw, seen on 23 February 2018 on the label of a Highland Spring water bottle, offered entrants the opportunity of an “instant win”. The label stated “WIN PRIZES WITH H20omph 10,000 to be won”. Further text stated “Open 01/02/18 – 30/06/18. “Enter online “instant” win at www.highland…

JB Global Ltd t/a Oak Furniture Land
  • Upheld
  • Television
  • 11 July 2018

Four TV ads for Oak Furniture Land, advertising sales events, seen on 9 February 2018:

a. The first TV ad featured text which stated “Savings end 11/02/18”. A voice-over stated, “Don’t miss extra savings at Oak Furniture Land’s big weekend sale, save £230 on this St Ives side board, only £359. H…

Lewis Oliver Estates Ltd
  • Upheld
  • Poster, Leaflet
  • 11 July 2018

Two ads for Lewis Oliver Estates, an estate agent, seen in April and June 2018:

a. A poster ad featured an image of a topless man wearing fitted boxer shorts. The image was cropped so that only the model’s torso and thighs were visible. Text stated “WOW! WHAT A PACKAGE”. A roundel containing the text…

McCain Foods (GB) Ltd
  • Upheld
  • Packaging
  • 11 July 2018

The product packaging for McCain French Fries, seen on 1 December 2017, featured a promotion named ‘GREAT VILLAGE RAFFLE’. The front of the packaging included raffle tickets graphics with text that stated “WIN INSTANTLY ONLINE £3 MILLION OF PRIZES AVAILABLE” and an image of a Mini Cooper.

The back of the packa…

Ovo Energy Ltd t/a Boost
  • Not Upheld
  • Television
  • 11 July 2018

A TV ad for Boost, an energy provider, seen in February 2018, promoted a prepayment energy smart meter. The ad began with a woman holding a torch whilst trying to turn on her light switch. The next scene featured an Asian man standing in a Kung Fu stance in a yellow jumpsuit similar to the jumpsuits worn by Bruce Le…

PDQ Estates Ltd t/a PDQ
  • Upheld
  • Internet (on own site), Internet (social networking)
  • 11 July 2018

A tweet and a blog post for the estate agent, PDQ Estates Ltd:

a. The tweet from Chris Wood, the Director of PDQ Estates Ltd, with the @PDQProperty twitter handle, dated 7 October 2017, stated “Mid & W Cornwall Oct 16 – 17. @PurplebricksUK listings: sold 50.4% i.e. 49.6% of customers lost> £1,000 (…

Watts Marketing Ltd t/a Help2Buy Windows
  • Upheld
  • Internet (on own site), Internet (social networking)
  • 11 July 2018

A Facebook post and a website for Help2Buy Windows seen on 17 March 2018:

a. The Facebook post, dated 19 February, stated, “Help2buy Windows has launched a new window & door grant scheme, qualifying homeowners can now have new windows and doors installed completely free of charge. If you meet the criteria …