ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Eaton Gate Gaming Ltd t/a Kwiff
  • Upheld
  • Television
  • 19 September 2018

A TV ad for gambling operator Kwiff, seen on 9 June 2018. The beginning of the ad included a screen with text that stated “PLAYERS OF THE SEASON”. The ad then showed a number of Kwiff customers discussing their experiences: “I’ve been Kwiffed many times”, “It’s quite a buzz actually”, “It’s was a 5/1 that got ‘kwiffed’…

Ferrero UK Ltd t/a Kinder
  • Upheld in part
  • Internet (on own site), Internet (social networking), In-game (apps), In-game (online)
  • 19 September 2018

Three websites, an app and a YouTube channel for Kinder seen on 4 January 2018:a. The home page of the website www.kinder.co.uk featured a rolling banner which included images of children and adults, and a small image of a Kinder Chocolate bar. At the bottom of the page, under the heading “Our Products”, website visito…

Green Flag Ltd
  • Not Upheld
  • Internet (on own site), Television
  • 19 September 2018

A TV ad and website for Green Flag, a roadside assistance provider, seen in June 2018:a. The TV ad featured different scenes of vehicles that required roadside assistance. A voice-over stated, “Let’s talk breakdown cover. Now there’s some stuff you should know. Unlike the AA, Green Flag won’t charge extra if you need s…

Greentube Alderney Ltd t/a Bell Fruit Casino
  • Upheld
  • In-game (apps)
  • 19 September 2018

An in-app ad for “Bell Fruit Casino”, a gambling app, seen in the “Dude Perfect 2” app on 21 February 2018, featured text stating “Bell Fruit Casino App FREE. Play Slots for Real Cash. Welcome Bonus up to £200”. Buttons on screen stated “GET” and “PLAY NOW!”.

Official iPhone Unlock Ltd t/a cellunlocker.co.uk
  • Upheld
  • Internet (on own site)
  • 19 September 2018

A website for cellunlocker.co.uk, www.cellunlocker.co.uk, seen on 6 February 2018, featured a home page with the claim “Unbeatable Prices Quickest SIM unlock on the internet from only £11.95” and a link underneath labelled ‘View our pricelist’, leading to a page titled ‘Pricelist’ that presented a list of mobile phone …

Roof Solutions Norwich Ltd
  • Upheld
  • Internet (on own site)
  • 19 September 2018

Claims on the website roofsolutionsnorwich.ltd, seen on 14 June 2018. The page included several testimonials.

The Footwear & Accessories Collective Ltd t/a Air & Grace
  • Not Upheld
  • Internet (social networking)
  • 19 September 2018

A post on the @dresslikeamum Instagram page, seen on 28 February 2018, featured an image of two multi-coloured trainers and the caption “Thanks to everyone who has contributed to the ‘big feet / small feet’ chat a few posts back – some very interesting points, tips and issues raised And thanks to everyone who has joine…

Virgin Wine Online Ltd
  • Upheld
  • E-mail
  • 19 September 2018

An email from Virgin Wines sent on 14 May 2018 in which the headline text stated, “Specially EXTENDED ends midnight tonight £10 wine voucher CLICK HERE TO CLAIM”. The body of the email stated “Hi … Right, this is a little bit naughty because I specifically said that your £10 VOUCHER should expire last night, but what c…

WHG (International) Ltd
  • Upheld
  • In-game (apps)
  • 19 September 2018

An ad for William Hill Vegas, seen on 17 February 2018, appeared within the app New MarioKart 8 Trick. The ad included text which stated “William Hill Vegas … All Online Vegas Games 200% Up To £200 Bonus William Hill Vegas” accompanied by an “INSTALL” button.