ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Agency Management Ltd t/a BMA Models
  • Upheld
  • Internet (on own site)
  • 07 November 2018

A website for BMA Models, www.bmamodels.com, seen on 9 May 2018, included text on the home page which stated “The UK’s Number One Commercial Model Agency”.

Converse Inc
  • Not Upheld
  • Internet (display)
  • 07 November 2018

A YouTube banner ad for Converse Footwear, seen on 11 August 2018, showed a student taking a written exam at a desk in an examination hall setting. He was shown crossing his legs under the desk in a way that revealed answers to the exam questions written on the Converse shoe he was wearing. Text which stated “ALL …

Larry Cook t/a Stop Mandatory Vaccination
  • Upheld
  • Internet (social networking)
  • 07 November 2018

A paid-for Facebook post by Stop Mandatory Vaccination, seen on 2 July 2018, featured the text “Parents, not only can any vaccine given at any age kill your child, but if this unthinkable tragedy does occur, doctors will dismiss it as ‘Sudden Infant Death Syndrome’ (SIDS). If you are on the fence about vaccinating, rea…

Platinum Gaming Ltd t/a Unibet
  • Upheld
  • Internet (on own site)
  • 07 November 2018

A tweet from the official Twitter account of racecourse trainer Nicky Henderson, posted on 27 October stated “We’re underway with the jumps and my exclusive @unibet blog is now ready to read …”. A link to the blog was included.

Thoughtbridge Consulting Ltd
  • Upheld
  • Internet (on own site)
  • 07 November 2018

A website for Essay Writing Service UK, www.essaywritingserviceuk.co.uk, seen on 18 May 2018, included text on the home page which stated “Get the grades you Need and Achieve More Today! … GRADE GUARANTEE Get the grade you ordered first time, or your money back Plagiarism Free Free plagiarism report with every order … …