ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Boohoo.com UK Ltd
  • Upheld
  • Internet (on own site)
  • 09 January 2019

A product listing for a jumper, seen on www.boohoo.com in September 2018, stated “Faux Fur Pom Pom Jumper”, alongside an image of the product.

CGON Ltd
  • Upheld
  • Television
  • 09 January 2019

A TV ad for CGON, a manufacturer of a device that was fitted to car engines, seen on 17 May 2018, stated “CGON’s range of fuel enhancement systems could cut fuel bills by between 10 and 20% and in many [sic] CGON helps stop vehicles failing their MOTs on emissions”.

Clear Score Technology Ltd
  • Not Upheld
  • Television
  • 09 January 2019

A TV ad for Clear Score, a provider of personal credit score information, seen on 18 August 2018, stated “… the better your credit score, the better deals you can get on mortgages”.

Compare the Market Ltd t/a Compare the Market
  • Upheld
  • Television
  • 09 January 2019

A TV ad for Compare The Market seen on 23 July 2018. The ad showed four people at a dining table, including a meerkat character that said, “Everyone please, please order as many teeny tiny tapas as you wish. Thanks to your amiga, Sally, switching energy through Compare the Market I’m here to split the bill with you all…

Coral Interactive (Gibraltar) Ltd
  • Not Upheld
  • National press
  • 09 January 2019

A national press ad for Coral, seen in the Racing Post on 16 June 2018. Text stated, “PRICE BOOST Argentina v Iceland MESSI TO SCORE 2+ GOALS 5/1”. Text stating “WAS 3/1” was struck through, and beneath that further text stated, “Max bet £10 …”. Text in the small print stated, &quo…

DebtHelp4Me Ltd t/a advice-debts.com
  • Upheld
  • Internet (search engine)
  • 09 January 2019

Two paid-for Google ads for advice-debts.com, seen in July 2018, stated:a. “Citizens Advice UK… Free Debt Help… advice-debts.com”… “Do you have debts over £4,000? See if you can have 86% wiped off”.b. “Citizens Debt Advice… Write Off Over £4,000 of Debts… advice-debts.com”.

HJ Heinz Foods UK Ltd
  • Not Upheld
  • Television
  • 09 January 2019

A TV ad for Heinz Beanz, seen in September 2018, began with two men standing in an office kitchen. One of them, who was wearing gym clothing, said, “I’ve just returned from a high intensity workout, plus a few hours of lifting some seriously heavy weights.” On-screen text stated “Protein contributes to a growth in musc…

HJ Heinz Foods UK Ltd
  • Not Upheld
  • Television
  • 09 January 2019

A TV ad for Heinz Beanz, seen in September 2018, began with two men standing in an office kitchen. One of them, who was wearing gym clothing, said, “I’ve just returned from a high intensity workout, plus a few hours of lifting some seriously heavy weights.” On-screen text stated “Protein contributes to a growth in musc…

Optical Express (Westfield) Ltd
  • Not Upheld
  • Television
  • 09 January 2019

A TV ad for Optical Express, seen on 1 August 2018, showed a series of scenes including a man proposing to a woman and a man holding a child, and a voice-over stated, “Life’s all about moments you don’t want to miss, so it’s important we see them clearly. At Optical Express we help over 99% of our patients achieve 20/2…

Person(s) unknown t/a Ecofundingplan.co.uk and Ecofundingplan.com
  • Upheld
  • Internet (on own site), Internet (social networking)
  • 09 January 2019

A paid-for Facebook post and two websites for EcoFunding Plan, an energy efficient window upgrade company.a. The post, seen on 30 August 2018, featured text which stated “Over One Hundred Million pounds of funding is available for homeowners to upgrade their windows to brand new A+ Rated Energy Efficient Windows. Find …

Pfizer Ltd
  • Upheld
  • Television
  • 09 January 2019

A TV ad for Pfizer’s Nexium Control heartburn relief product, seen in August 2018, featured a woman in various situations looking uncomfortable and holding her chest. A female voice-over stated, “I remember having frequent heartburn. I was always reaching for short-term relief, over and over. But when my heartburn kept…

Pressplay Ltd
  • Upheld
  • National press
  • 09 January 2019

A national press ad for Pressplay, seen 6 October 2018, for an Android tablet, headed “AT LAST! an Android tablet for beginners”, which discussed various benefits of using a tablet. The ad provided an opportunity for readers to order an Android tablet, as well as other products, such as a keyboard wallet, self-help boo…

Procter & Gamble (Health & Beauty Care) Ltd
  • Upheld
  • Television
  • 09 January 2019

A TV ad for Oral B Gum and Enamel Repair toothpaste, seen in July 2018, featured two women talking to each other. The first woman was seen looking in the mirror at the inside of her mouth and said, “Gums, they’re not worth worrying about, right?” The other replied “Wrong. Actually most problems start wit…

Procter & Gamble (Health & Beauty Care) Ltd
  • Upheld
  • Television
  • 09 January 2019

A TV ad for Oral B Gum and Enamel Repair toothpaste, seen in July 2018, featured two women talking to each other. The first woman was seen looking in the mirror at the inside of her mouth and said, “Gums, they’re not worth worrying about, right?” The other replied “Wrong. Actually most problems start wit…

Public Institution Go Vilnius
  • Not Upheld
  • Poster
  • 09 January 2019

A poster for Go Vilnius, a development agency for Vilnius, the capital city of Lithuania, seen on 10 August 2018, stated in red text “Nobody knows where it is, but when they find it – it’s amazing. VILNIUS THE G-SPOT OF EUROPE”. The ad featured an image of a woman, visible from the upper part of her face. The woman was…

RB UK Commercial Ltd
  • Not Upheld
  • Television
  • 09 January 2019

Two TV ads for Nurofen products:a. An ad for Nurofen Express seen on 10 March 2018 showed a man on a pedalo being overtaken by a speed boat with a voice-over which stated, “Sometimes the choice is obvious”. The next frame showed two drawers being opened side by side, with the left one containing a box of generic parace…

Seventies Ltd t/a Tall Order BMX
  • Upheld
  • Internet (video)
  • 09 January 2019

A video ad for Tall Order BMX, seen on YouTube in late August 2018, featured Sebastian Keep, a professional BMX rider, who said “Excuse me if I look a little terrified … today we are heading to what can only be described as a plughole … it’s a massive reservoir, it’s got an overflow system which … has a massive spout t…

The Colt Car Company Ltd t/a Mitsubishi Motors
  • Not Upheld
  • Television
  • 09 January 2019

A TV ad for Mitsubishi, seen in September 2018, promoted the Outlander plug-in hybrid electric vehicle (PHEV). The voice-over stated, “What is the new Mitsubishi Outlander plug-in hybrid? It’s electric and petrol power combined. It’s electric and a practical SUV. It’s electric and 4 wheel drive. It’s electric and deliv…

The Oxbridge Research Group Ltd t/a Oxbridge Essays
  • Upheld
  • Internet (on own site)
  • 09 January 2019

A website for The Oxbridge Research Group, www.oxbridgessays.com, an essay writing service, seen in July 2018, included claims on the home page which stated “With Oxbridge Essays, it has never been easier to get the grades you’ve always wanted … First class? 2:1? No problem. We work with over 1,900 of the UK’s best aca…

Waverley Media Ltd
  • Upheld
  • Mailing
  • 09 January 2019

A direct mailing and a web document for a provider of ‘trading systems’, Waverley Media, seen on 20 June 2018, promoted a scheme named ‘Daisho System’:a. The direct mail featured text which stated “THIS TIME YOU WON’T BELIEVE THE PRICE! Now the cleverest home trading strategy there is bar none, the one with the bu…

Zacharia Jewellers
  • Upheld
  • Internet (OM 3rd party)
  • 09 January 2019

A product listing for a headband from Zacharia Jewellers, seen on www.amazon.com in September 2018, stated “Zac’s Alter Ego Faux Fur Pom Pom Headband”, alongside an image of the product.