ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Autorama UK Ltd t/a Motorama
  • Upheld in part
  • Television
  • 20 February 2019

A TV ad for Motorama, a car leasing website, seen in September 2018. A voice-over stated, “At Motorama, we want you to stop buying cars. Stop spending more than you want. Stop paying eye-watering deposits. We think it’s time to stop buying, start leasing. With Motorama, you can lease a brand new Range Rover Evoque…

Carwow Ltd
  • Upheld
  • Internet (price comparison), Television
  • 20 February 2019

A website and a TV ad for Carwow, a car purchasing platform:a. The website, www.carwow.co.uk, seen on 28 June 2018, featured a listing for a Ford Mondeo with a recommended retail price (RRP) of £24,195.b. The TV ad, seen on 12 September 2018, featured the claim “buyers save an average £3,600”. Text on the bot…

DotNetPages Ltd t/a OddsMonkey
  • Upheld
  • Internet (on own site)
  • 20 February 2019

The home page of www.oddsmonkey.com, seen in November 2018, stated “Make Money Online with OddsMonkey. OddsMonkey makes it simple for you to earn a tax-free second income”. Further text stated “How does Matched Betting Work? With our bespoke software and a bit of good, old-fashioned maths, you can minimi…

Energy Watchdog Ltd
  • Upheld
  • Internet (on own site), Other
  • 20 February 2019

A website for Energy Watchdog Ltd, www.energy-watchdog.com, seen on 3 August 2018, featured a logo which included the text “ENERGY WATCHDOG” at the top of each web page.Claims on the ‘PV Hotwater’ web page stated “Free hot water from your PV solar … If your home has hot water tank with an immersion [sic] then a PV Hotw…

Motorline Ltd
  • Upheld
  • E-mail
  • 20 February 2019

An email from Motorline Toyota Bromsgrove, received on 24 October 2018, was headed “The Motorline Price Fall Event 25th – 29th October 2018. Save up to £6,535 on pre-registered, nearly-new cars”. Beneath this was an image of a Toyota C-HR Hybrid, accompanied by text stating “Nearly-new…10 miles…MRRP …

Notting Hill Genesis
  • Upheld
  • Transport
  • 20 February 2019

A poster for Notting Hill Genesis Shared Ownership, seen on the London Underground on 25 September 2018, featured text which stated “I own a 2 bedroom apartment and pay less per month than my friends pay to rent a room in a flatshare!”.

Parcel2Go.com Ltd
  • Upheld
  • Internet (display)
  • 20 February 2019

A website for the parcel delivery comparison website, www.parcel2go.com, seen on 28 November 2018. The front page of the website included a link to “Quote & Book” which led to a list of companies that provided delivery services. Under the column “Next day delivery” the “DPD Drop Off” was listed. Text next to the DP…

Shiseido UK Co Ltd t/a Bare Minerals
  • Not Upheld
  • VOD
  • 20 February 2019

A video on demand (VOD) ad for Bare Minerals, seen on ITV Hub on 12 November 2018, featured various shots of several models, predominantly showing their head and shoulders. They were in a range of poses.