ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

BVG Group
  • Upheld
  • Brochure
  • 03 July 2019

A brochure for Samuel Windsor, a menswear brand, seen in September 2018, stated on its cover page, “END OF SEASON SALE SAVE UP TO 70%”. The brochure included a number of products that were discounted against “TYPICAL HIGH STREET PRICE”: a. Page 4 included a listing for “THE FAMOUS SAMUE…

Little Knights Ltd t/a Little Knights
  • Upheld in part
  • Internet (on own site)
  • 03 July 2019

A website for Little Knights, a paint retailer, 20 June 2018, was titled “LITTLE KNIGHTS IS SIMPLY THE SAFEST PAINT FOR YOU AND YOUR FAMILY”. A sub-heading on the page stated “ANTI-BACTERIAL”, text underneath stated “Little Knights paint is anti-bacterial – it kills all known bacteria on c…

Ogilvie Promotions Ltd
  • Upheld
  • Internet (on own site)
  • 03 July 2019

A promotion featured on www.millionairemansion.co.uk, seen on various dates in 2018, which offered the opportunity to win a house. Text stated “WIN THIS MILLIONAIRE MANSION FOR £10 Plus 50p Booking Fee Per Transaction… YOUR CHANCE TO WIN! For a chance to win one of the following prizes, simply buy a …

Person(s) unknown t/a www.houser.co.uk
  • Upheld
  • Internet (on own site)
  • 03 July 2019

The website www.houser.co.uk, a property listing website, seen on 19 January 2019, featured a five-bedroomed, detached house for sale in Romsey, SO51. The listing was headed “Available” and showed various photographs of the interior and exterior of the property. Text which stated “Sale Price: £1,05…

Sanofi UK
  • Upheld
  • Internet (social networking)
  • 03 July 2019

A post on thismamalife’s Instagram account, seen in February 2019, featured an image of the blogger in bed smiling. In the background of the image was a packet of Phenergan Night Time tablets. The caption stated “[AD] Sleep. Who needs more of it? I’m really lucky in that I don’t actually need a lot …

Sunspot Tours Ltd t/a Mercury Holidays
  • Upheld
  • National press
  • 03 July 2019

Two national press ads for Mercury Holidays, which promoted holiday deals, seen in June 2018: a. The first ad featured text which stated “A week 4* Half Board with a 2nd week FREE from £359”. The ad featured a table which showed the “from” prices of different durations between September…

GS Phillips t/a Manor Pharmacy
  • Upheld
  • Internet (social networking)
  • 26 June 2019

A press ad for Manor Pharmacy’s PRO_Longevity service, seen in the Herts Advertiser on 20 September 2018. Bold red text stated “Our service PRO_Longevity will help you lose weight, and reduce your risk of Type 2 diabetes, cancer, heart disease, blood pressure and dementia-diseases we all fear!”. Furth…

LadyCare Lifetime Ltd
  • Upheld
  • Internet (on own site)
  • 26 June 2019

The website www.ladycare-uk.com, seen on 4 January 2019, promoted LadyCare “a novel discreet device, found to reduce menopause symptoms in 71% of cases”. Text on the home page stated, “LADYCARE MENOPAUSE … PROVEN TO REDUCE OR COMPLETELY ELIMINATE MENOPAUSE SYMPTOMS, IN OVER 71% OF WOMEN &hellip…

Raffle House Ltd
  • Upheld
  • Internet (social networking)
  • 26 June 2019

A Facebook post and website for Raffle House, offering the opportunity to win a house: a. The post on Raffle House’s Facebook page, seen on 6 November 2018, featured the text “Have you checked out our new play then pay process? Increase your chances to win today, risk free!”. b. The website www….

Seven Seas Ltd
  • Upheld
  • Magazine
  • 26 June 2019

A magazine ad for Seven Seas Perfect 7 Renewal Advanced supplements, seen on 21 October 2018, featured text positioned over a women’s cheek which stated “WRINKLES APPEARANCE REDUCTION, SKIN FIRMNESS, SKIN MOISTURE, SKIN SMOOTHNESS, SKIN ELASTICITY, SKIN RADIANCE, SKIN SOFTNESS”. Further text stated “NEW …

The Hut.com Ltd t/a lookfantastic.com
  • Upheld
  • Internet (on own site)
  • 26 June 2019

The website for Look Fantastic www.lookfantastic.com, a beauty products retailer, seen on 18 February 2019, featured two listings: a. A listing for ELEMIS Pro-Collagen Rose Cleansing Balm featured a red box with text that stated “Free Elemis Reviving Kit”. Underneath was an image of the kit and text that r…

Vir Health Ltd t/a Numan
  • Upheld
  • Transport
  • 26 June 2019

An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated “Does cycling affect you in the bedroom?”. Further text stated “Numan” and smaller text underneath stated “#bookoferections”.