Tag Archives: ASA

ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

All Care GB Ltd

  • Upheld
  • Leaflet
  • 13 December 2017

A flyer for All Care, a domiciliary care service, received in July 2017, included the text “paid DBS checks … guaranteed hours” and “Rates of pay £8.30 per hour Monday through Friday”.

Gameseek Ltd t/a Gameseek

  • Upheld
  • Internet (sales promotion)
  • 13 December 2017

A website selling computer games and equipment, www.gameseek.co.uk, seen in August 2017, featured various products offered at reduced prices on a ‘Cyclonic Deals’ page. The particular deals were:

1. ‘Sea of Thieves’ for Xbox One computer game. The listing featured a countdown clock and text…

Iceland Foods Ltd

  • Not Upheld
  • National press
  • 13 December 2017

A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

JD Sports Fashion plc t/a Millet Sports

  • Upheld
  • Internet (on own site)
  • 13 December 2017

Two ads seen on www.milletsports.co.uk in July and August 2017:

a. A product listing for a tennis racket bag stated “Was £30.00 [crossed out] Now £6.00 Save 80%”.

b. A product listing for tennis racket grips stated “Was £60.00 Now £37.00 (Save 38%).

Nissan Motor (GB) Ltd

  • Not Upheld
  • Television, Cinema
  • 13 December 2017

A TV ad and cinema ad for the Nissan Qashqai, see in late July and August 2017:

a. The TV ad featured shots of a Qashqai and a motorbike driving through an urban area. The motorbike was mainly shown on main roads, whereas the car was mainly shown driving down alleys and through a building site. A sequence …

ProgressPlay Ltd

  • Upheld
  • Internet (social networking)
  • 13 December 2017

A promoted tweet seen on 8 September 2017 featured an image of female presenters in their swimwear from a daytime television show and the text, “You can put lipstick on a pig, but it’s still a pig. #LooseWomen18”.

Raigins Cleaning Services

  • Upheld
  • Internet (sales promotion)
  • 13 December 2017

A competition to win a Henry Hoover, seen on Raigins Cleaning Service’s Facebook page in February 2017.

The Dental Suite

  • Not Upheld
  • Regional press
  • 13 December 2017

A press ad for dentistry practice Dental Suite, seen on 15 June 2017, included a testimonial from a patient, “Ricardo”, who received “same day teeth” treatment. The picture included a before and after photo of his teeth at 9 am and 3 pm. The photo at 9 am showed the teeth were crooked with discoloured gums, while th…

Tri-Coaching Partnership Ltd

  • Not Upheld
  • Internet (on own site)
  • 13 December 2017

A website, www.drivinginstructortrainingcourse.co.uk, seen on 11 August 2017 featured text that stated “Tri-Coaching Partnership (TCIT) Approved Members of The Driver & Vehicle Standards Agency Official Register of Driving Instructor Training …”. The ad also included a logo with text that stated “OFFICIAL REGIST…

Unity Bar Group Ltd t/a Unity Nightclub

  • Upheld
  • Leaflet
  • 13 December 2017

A flyer for Unity Nightclub, seen in July 2017, stated “Saturday 15 July 2017, Ibiza Giveaway Holiday for 2 inc flights, hotel, itinerary to Ibiza in August 2017, date TBC”. Text below this stated “You must be in the building on Saturday for winner announcement at 1am”.

Woburn Enterprises Ltd t/a Woburn Safari Park

  • Not Upheld
  • Television
  • 13 December 2017

A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also …

homeraffler.com

  • Upheld
  • Internet (on own site)
  • 13 December 2017

A prize promotion shown on www.homeraffler.com, seen on 30 June 2017, featured text that stated “WIN A LUXURIOUS LONDON HOME ?… With the help of Eventbrite you can now purchase tickets by using Credit and Debit Cards …? How to Enter To enter into this contest please either purchase ticket using t…

ASA: Weekly Adjudications Published

Advertising Standards Authority

Advertising Standards Authority

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Advanced Wall Solutions Ltd

  • Upheld
  • Leaflet
  • 06 December 2017

A leaflet by Advanced Wall Solutions Ltd for Proteks Systems, an exterior wall application, seen on 28 July 2017, invited recipients to contact them for a survey and quotation for their property. Text under the heading “What our customers say” stated “We had the Proteks System applied to our property …

As Nature Intended Ltd

  • Upheld
  • Internet (social networking)
  • 06 December 2017

A competition on Twitter, seen on 13 June 2017, which stated “#WIN a £100 hamper filled with #organic goodies. Take a snap of your fav breakkie [sic] product we sell & tag us using #Wakeuptoorganic”.

BMW (UK) Ltd

  • Upheld
  • Internet (social networking)
  • 06 December 2017

A paid-for Facebook post for BMW, seen on 29 May 2017, contained a video which included the claim “Having driven petrol guzzling cars before, I realised that it is now time to switch to an electric car. With zero emissions, the i3 really is a clean car and helps to give back to the environment”, both in the voice-ov…

New Leaf Adoption Ltd t/a New Leaf Adoption

  • Upheld
  • Internet (on own site)
  • 06 December 2017

A website for an adoption agency, New Leaf Adoption (www.newleafadoption.co.uk), seen on 23 March 2017, contained text which stated “We only use experienced competent assessors”.

The Site Supply Company Ltd t/a HIVIS.net

  • Upheld
  • Internet (on own site), Internet (search engine)
  • 06 December 2017

Two ads for workwear and equipment, seen in July 2017:

a. A website, www.hivis.net, stated “CUSTOM EMBROIDERED POLO SHIRT … £2.89 PLUS VAT. £3.47 INC VAT …”. Next to that was an image of the product, a polo shirt, which had “YOUR LOGO HERE” embroidered onto it.